Press Release...Consumer Advocate Have you ever struggled with picking a paint color? How is it that so many of us have agonized and can still get the color wrong? How does any industry leave its customers needs unmet, time after time? The paint industry is really in the business of chemicals, not color. And it shows: have you ever seen a paint store that uses real color on their walls? C J Volk got so fed up with lousy colors, she started making her own Citron paint and created a store that makes paint simple to select. Citron Paint is changing the industry. We make color easy and (shockingly) fun! Citron Paint lesson 101 How to do paint right Mix the paint beautifully. Create authentic, luminous, glorious color by using 8 to 15 pigments-and never use black or gray. (Most paint has only two pigment colors and black!) Use real paint samples, not ink. Our daub sheets are brushed by hand with the actual paint, our fan decks are actually painted. Show the colors all over the store. We paint small and large panels of every color we offer, so you can actually see the color you're interested in. Use a tenderly edited group of colors. At Citron, we make 99 beautiful colors, and there are still plenty of choices! Staff the shop with color experts. Offer great, free advice to everyone, and have color consultations available to those who want professional help. Make sample paint pots so it's easy to test every color. Our two ounce jars let you live with the color before you paint the room. In the four years since we created our paint pots, some paint companies have followed but with only some of their colors. Events & Press Excited, inspired, ready to learn more? We are ready to teach you about our world and wonder of color! Contact us: excited@citronpaint.com Back to Press Releases